I got into lolita because of him, as well as anime and manga. Though J-Pop and J-rock, visual kei, and awesome Sailor Moon rip-offs, I traveled from being just 'liking' it, to totally loving the style and trying to follow it. But... funny I heard of BABY, THE STARS SHINE BRIGHT before I heard of Moi-même-Moitié!
I had first heard a song by the famous group, Malice Mizer, which was a few years back... on the internet. A friend of mine, who was a citizen of Japan and hardcore fan of Dir en Grey, BOA, Ayumi Hamasaki and the like... and thought that since I liked a certain anime (I think it was Witch Hunter Robin or something) at the time, she shown me a few videos. Linked to one of these, was the Malice Mizer music video, Beast of Blood, and I was all like: holy crap! That's freaking awesome! So I looked more into the band, and fell in love. But...
Sadly, I fell in love too late, as it was 2006, and the band had disbanded a few years earlier, in 2001. I was saddened for a while, but then I continued to listen to them anyway. I started to read more on Mana, and learned he has founded Moi-même-Moitié, which we all know is the source of EGL and EGA, and one of the most (if not, THE most) sought after Gothic Lolita fashion brand. I can agree as to why it's wanted so much... just look at those gorgeous designs, even the simplest ones are just breathtaking. After all, Gothic Lolita was supposed to be about 'simple' and 'dark' beauty, right? That is a trait of Gothic Lolita.
This is one of the reasons why I love this fashion so much.